How We Actually Started
Back in 2018, I was working at a major bank and watched countless clients struggle with cookie-cutter savings advice. A single mum would get the same portfolio recommendation as a retiring couple. It made no sense.
The breaking point came when a young tradie asked me how to save for his first home deposit while supporting his disabled brother. The bank's standard advice? "Invest in our managed fund and wait." That's when I knew something had to change.
We built ilyexqirav around a simple idea: every person's financial situation is different, so every savings plan should be different too. No templates, no one-size-fits-all solutions — just honest advice that fits your real life.
Today we work with over 800 Australian families, and each savings strategy we create is built from scratch. It takes longer than using templates, but it works better. Much better.